Innocorp Ltd has been a provider of hands-on tools for health awareness and prevention for 15 years. Their latest venture for the iPhone called intoxicheck was designed to help eliminate driving under the influence. With the New Year upon us, the app comes out just in time to hopefully lead the way in decreasing drinking and driving incidences in 2012.

The new app works from a smartphone allowing iPhone users to have easy access wherever they may be. According to a recent Yahoo article, intoxicheck will give drinkers a reality check on how much they’ve really consumed by performing a series of judgment, memory and reaction challenges before drinking to establish a sober baseline performance.

Innocorp hopes the app will lead people choose a designated driver or even take a taxi instead of making a poor choice and driving while under the influence. The app compares the results taken before and after drinking and will be valuable in helping those who drink to make the best choice based on their impairment level.

With the help of intoxicheck, it is not necessary to keep track of your alcohol consumption or try to estimate the alcohol content of each drink since the app does the work for you. A spokesperson for the company said the new iPhone app did provide a reasonable and accurate assessment regarding impairment levels.

Law enforcement, military safety officials and other highway safety personnel have been using Innocorp products since their first Fatal Vision goggles came out to view impairment and to also be used on campuses and universities for alcohol prevention programs.